Top 7 SEO Tips

by Brook Lenox on December 24, 2010

Ever wonder if you’ve made “big” SEO (search engine optimization) errors on your website? If left unfixed, these mistakes can keep your website from ever being found by people wanting your stuff!

If you’re as busy as I am, you might find a simple checklist helpful.

Here is a quick 7 point SEO checklist to help you make sure things are in order.

SEO Checklist

Domain name
Page titles
URLs
Content (above the fold)
Useful incoming links
Meta keywords
Meta description

Domain name – #1

Having the right domain name (www.yourcompany.com) can make a big difference. So can having the wrong URL.

For example, a website with very very little content called www[dot]iphoneappmarketing[dot]com ranked ahead of me for quite a while.

The words “iPhone”, “app”, and “marketing” were great descriptive keywords. They didn’t have any new content for months, yet ranked ahead of my content rich site. That shows the power of your domain name. Be sure to put the most important keywords at the front and leave out irrelevant words.

You should do keyword research to understand the words you’ll use.

Page Titles – #2

Here is what you should know about page titles:

  • A page title typically shows up at the top of the browser bar
  • It tells the user (and the search engine) what the page is about
  • It also shows up as the title of the search results in Google.

So it’s got both SEO importance, but also importance in pulling the user into your site. Use it for both!

The page title to this post will be: “Top 7 SEO Tips | Online and iPhone Marketing”.

Choose titles that are not just catchy, but also keyword rich. Make them interesting, readable, and relevant to the content on the page.

URLs – #3

URLs mean a lot to search engines at this point. They should tell the search engine the main focus of the website.

Some things to think about when creating URLs:

Content (above the fold) – #4

Content is absolutely KING when it comes to SEO. You can do all the other 6 things, but without great, relevant, and expanding content you’ll go nowhere.

Here is why content is important:

  • Google rates a site by how authoritative it feels it is for a certain search term
  • These content attributes make a site “more authoritative” in Google’s eyes
    • Lots of content on a subject
    • Content so great that other sites will link to it
    • Content that is new
    • Relavent keywords in the content near the top of the page
  • Sites that are more authoritative get ranked higher

Useful Incoming Links – #5

Pretty simple. A site that other important sites will link to, is a website that Google thinks other people should find in search results.

How do you get great incoming links?

  • Write great content
  • Offer to guest blog for another like website
  • Make a list of websites, blogs, and forums that would find your content help, tell them about it, and ask them to link to it
  • Link to and write about other great products and services in your niche (they might just end up contacting you)

What not to do?

  • Don’t buy links
  • Don’t trade links with sites that have nothing to do with your site
  • Don’t link to a bunch of irrelevant sites that ask you to

Meta keywords – #6

Meta keywords used to be a way to tell the search engines what a site was all about.  The problem was you could stuff a bunch of keywords together and rig your ranking even if your content was not that relevant.

More recently search engines like Google have become more sophisticated and don’t use Meta keywords. Some smaller search engines seem to still use them.

Since you are already doing the keyword research for your URL, page titles, content, etc it is very easy to just add 10-15 keywords to your Meta keyword description.

Meta description – #7

The Meta description is still quite important, mainly because it shows up just below the page title in Google search results.

For your main pages, you should know what’s being displayed in your search results.  Just type in your full URL into Google and see what the page title and description look like.  If you are not satisfied update the Meta description to something that’s more keyword rich and user friendly.

In Conclusion

Hope this makes sense and helps you jumpstart your SEO efforts. Good luck!

{ 6 comments… read them below or add one }

propertytalks January 7, 2011 at 3:45 am

Excellent shareing Thanks for share i am sure its must help me in my work

Brook Lenox January 14, 2011 at 4:59 pm

@ propertytalks – You are welcome.

Oli February 16, 2011 at 3:41 pm

Big SEO sites such as SEOMoz actually suggest NOT using keywords, in the keywords meta tag because it means easy access to your target keywords. For my clients I now suggest that the meta keywords section is populated with related keywords rather than focus keywords.

Brook Lenox February 25, 2011 at 1:23 pm

@ Oli – very good point, especially because the meta tag does mean as much any more. That being said, even if you don’t put your “best” keywords there, I do think any competition with any SEO understanding will be able to look at your site and see what keywords you are targeting.

Terje Sannarnes March 30, 2011 at 5:49 am

As an online entrepreneur, I would like to say that my SEO strategy is mainly focused on 3 main things – keyword research, onsite optimization and link development. The details of these 3 stages are perfectly described by the author of this post.

Brook Lenox April 1, 2011 at 2:56 pm

@ Terje – thanks!

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