Online and iPhone Marketing » iPhone app ranking http://www.onlinemarketingrant.com Always Learning Something Fri, 20 Aug 2010 19:18:48 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 iPhone App Ranking Tools http://www.onlinemarketingrant.com/iphone-app-ranking-tools http://www.onlinemarketingrant.com/iphone-app-ranking-tools#comments Fri, 19 Jun 2009 18:19:34 +0000 Brook Lenox http://www.onlinemarketingrant.com/?p=1101

tools-lots1Recently Pinger’s iPhone app Picfree was getting close to dropping out of the top 100 paid apps.  I needed a tool to track its progress whenever that happened. 

In my research, I found two types of tools:
1) Tools to track app store sales and
2) Those to track app store ranking.

 

iPhone App Store Sales Data Tools

These tools automatically download your app store sales and equip you with various charts to understand trends.

AppFigures
AppSales Mobile
AppStatz
AppStore Clerk
AppViz
My App Sales
Heartbeat

I found these in a great post, Sales Stats Tools for iPhone Apps, by Mark Johnson. You’ll find a bunch more detail in his post.

iPhone App Ranking Tools

Then I looked into these 4 ranking tools.

Applyzer
AppRanking
MajicRank
Mobclix

Each had different strengths, but I especially liked APPlyzer, and started using it.  APPlyzer is a web based app ranking tool that is currently free really inexpensive. 

Its features include:

  • Ability to track category and overall ranking by country
  • Charts of past seven days by category and overall by country
  • Top 50 worldwide list

What I liked:

  • It’s web based
  • Very simple interface
  • Easy to track both my apps and my competitor’s apps

I hope they’ll add the ability to:

  • Look at several apps at a time
  • See charts by various date ranges
  • Receive alerts when an app passes a certain rank

Here are a few screen shots:

Rankings by Country for Picfree 

applyzer-rankings

Photography Category Ranking for Picfreeapplyzer-picfree-category-chart

 Overall Paid Ranking for Picfree

applyzer-picfree-overall-chart

  

  

  

  

  

 So that’s about it.  Let me know what you think of APPlyzer or these other tools.

Want more help? - I think you’ll find my How to Market iPhone Apps eBook quite helpful.

  

  

 

 

 

 

 

 

UPDATE – 10/23/09

  • Someone mentioned in the comments Top Charts  and Kukapp. Both seemed to have promise, but a ways to go.
  • I liked Top Chart’s “Big Jumps” and “Big Drops”, but couldn’t look up the current rank, and found that dissapointing.
  • Kukapp’s concept (monitoring, history, analysis, etc) was intriguing, but I couldn’t easily find info on features and pricing.

    • UPDATE – 9/4/09

    • Since the orginal post I’ve been able to connect rank changes to PR, in app promotions, ad spend, and price changes.
    • By having all that data you can better estimate whether a certain change (say a price reduction) will or will not give you a positive ROI.
    • I wrote this post over 2 months ago now and continue to use APPlyzer daily.

    Photo credit: flattop341

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