Some people are into bargains.  They call themselves bargain hunters. But FREE?!? Isn’t everyone a “free hunter”?

In my last article, I wrote about the 7 things to consider when marketing an iPhone app.  Now I want to dig deeper into iPhone app marketing that you can do for FREE.

Here are 3 places to market your apps for free:

1. App Review Websites
2. iPhone/iPod Touch Bloggers
3. YouTube App Reviewers

These folks have LOTS of people approaching them, so you’ve got to be smart about how to contact them. Send them a personal email (or call them if possible) with good reasons why they should review your app.

Make sure to:

• Read their submission instructions carefully
• Include everything they request in your submission
• Explain what is unique/special about your app
• Share why your app is better/different from others like it
• Give them promo codes or something they can give away
• Send a fact sheet if you have one
• Link to a short (30 sec to 1 minute) YouTube demo of your app
• Give them a plate of warm cookies and/or a wad of cash

App Review Websites

Here are 20 App Review Websites to have on your list.  I’ve placed them in order by their monthly traffic according to Compete.

Website	Monthly Visitors
www.appshopper.com	149,421
www.toucharcade.com	115,083
www.appsafari.com	75,798
www.iphonehacks.com	73,201
www.148apps.com	57,217
www.appscout.com	49,422
www.appcraver.com	47,143
www.iphonealley.com/reviews/apps	41,119
www.apptism.com	38,054
www.iphoneapplicationlist.com	32,526
www.appleiphoneschool.com	28,324
www.appvee.com	20,301
www.appstoreapps.com	19,374
www.whatsoniphone.com	18,667
www.freshapps.com	15,478
www.iphoneappreviews.net	14,032
www.iphonefootprint.com	13,200
wwww.smokingapples.com	13,092
www.theiphoneappreview.com	8,977
www.apprater.com	5,945

iPhone/iPod Touch Bloggers

Here are 5 iPhone/iPod Touch Bloggers to have on your list.

iPhone Blogs	Monthly Visitors
TUAW	685,705
Apple iPhone School	74,139
Just Another iPhone Blog	63,610
The iPhone Blog	10,582
Apple iPhone Apps	4,904

YouTube App Reviewers

Here are 5 YouTubers that review apps and have large followings.

YouTube App Reviewers	Subscribers
iJustine	629,292
TysiPhoneHelp	98,399
AppStoreReviewer	39,454
bbsipodtouchhelp	38,525
iPhoneHelper786	13,470

Based on your apps category, these may or may not be a fit. Look for your own. There are plenty more.

Summary

Good luck in marketing your iPhone app, getting to that top 100 ranking, and making some money for all your hard work!

Questions? Comments?

Need more help? - You’ll find it in my How to Market iPhone Apps eBook

 Updates

1/15/09 - thought you might find this post on Emanuele Vulcano’s success in marketing his iPhone app with no marketing budget.
2/19/09 – I stand corrected on App Scout. They are really more of a blog, than a review site. Thanks john888!
7/6/10 – Updated the lists of app review sites based on current traffic and used the WP-Table Reloaded plug in to make the tables!

 Photo credit: laffy4k