iPhone App Marketing eBook Finished!

May 1, 2010

My How to Market iPhone Apps eBook is finally done. Feel like I just had a baby (my wife will kick me when she reads this).
Why I Wrote It
I like new challenges. I’d been learning a ton about iPhone app marketing and had never written an eBook. So I gave it a go.
What Makes it [...]

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iPhone App Marketing Case Study #2 on GREAT apps

April 9, 2010

My first case study was on overall app strategy.
In this case study, I want to cover app GREATNESS.
In other words, what makes a great app? It’s a little more subjective, but hopefully will give you some insights.
We’ll look at two very different apps: Faces iMake by iMagine machine and QuickReader by Inkstone Software.
I think “great apps” have [...]

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iPhone App Marketing Case Study #1 on Strategy

March 26, 2010

I try to share what I’m learning about iPhone app marketing. But I’m only one person.
The more data you have to work from the better.
I’m pleasantly surprised by how many iPhone app developers have shared about what’s worked for them and what hasn’t.  Over the next few weeks I’m going to share some of my [...]

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3 iPhone App Marketing Resources

March 19, 2010

If you are an iPhone app developer, you need marketing information AND inspiration!
You may be looking for high level marketing data, the latest (and best) ways to market your apps, or case studies of successful marketing efforts.
You want answers to questions like:

How big is the iPhone US market versus international?
What are some creative ways to get [...]

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5 iTunes Affiliate Program Tips

March 12, 2010

Did you know that Apple has an affiliate program for iTunes?
You could earn 5% when someone you refer to iTunes buys music, movies, apps, etc. 
If you’re an iPhone app developer, I’d encourage you to consider this as an additional source of revenue.
 
How it Works
Here is how it works:

You sign up with Linkshare (the company that [...]

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