iPhone App Marketing Case Studies – #3

May 31, 2010

My third case study today is on pricing. In the picture to the left, yet another an app developer prays for the money to role in!
He needs the right price for his app.
So…how do you decide your initial price?
And when and how should you lower the price of your app?
Initial Pricing
Here are two articles you might glance at [...]

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iTunes Affiliate Program eBook

May 14, 2010

I’ve been passionate about affiliate marketing since 2000 when I started managing Handspring’s affiliate program.
Jesse Lakes, an affiliate marketer, stumbled on my blog about a month ago. I found out he wrote a HUGE and AMAZING eBook describing the ins and outs of the iTunes affiliate program.
It’s called Mastering the iTunes Affiliate Program.
It’s made up [...]

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iPhone App Marketing eBook Finished!

May 1, 2010

My How to Market iPhone Apps eBook is finally done. Feel like I just had a baby (my wife will kick me when she reads this).
Why I Wrote It
I like new challenges. I’d been learning a ton about iPhone app marketing and had never written an eBook. So I gave it a go.
What Makes it [...]

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iPhone App Marketing Case Study #2 on GREAT apps

April 9, 2010

My first case study was on overall app strategy.
In this case study, I want to cover app GREATNESS.
In other words, what makes a great app? It’s a little more subjective, but hopefully will give you some insights.
We’ll look at two very different apps: Faces iMake by iMagine machine and QuickReader by Inkstone Software.
I think “great apps” have [...]

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iPhone App Marketing Case Study #1 on Strategy

March 26, 2010

I try to share what I’m learning about iPhone app marketing. But I’m only one person.
The more data you have to work from the better.
I’m pleasantly surprised by how many iPhone app developers have shared about what’s worked for them and what hasn’t.  Over the next few weeks I’m going to share some of my [...]

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