iPod touch App Marketing had a Merry Christmas

by Brook Lenox on January 29, 2010

flurry-ipod-touch-downloads2It’s not a secret that the iTunes app store exploded with sales over the holidays. If you were in the top 100 free or paid apps, you may have seen your downloads soar by 5-10x over the Christmas weekend.

Those who got devices and iTunes gift cards for Christmas were spending like crazy.

How did iPhone apps fare versus iPod touch apps?

According to a report from Flurry, iPod touch app sales rose by 10x versus just 2x for iPhone app sales.

Three Important Notes

  • App downloads on iPod Touch soared past iPhone for the first time, eclipsing iPhone downloads by 172%.
  • iPod Touch 3G downloads increased by more than 900% on Christmas Day, compared to the average of all previous Fridays in December.
  • Total iPod Touch downloads (all generations) jumped by over 1000% on Christmas Day, indicating that in addition to new iPod Touch 3Gs coming into the market, iTunes gift card giving may have driven downloads to older generation iPod Touch devices.

So why does this matter?

If your app strategy did not include the iPod touch, you were left “out in the cold” :) on Christmas day (pun intended).

So as you plan your app strategy, make sure to consider apps that include the iPod touch platform.

Could be great for your business!

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