I’ll admit it – I love data. Especially when it helps me make business decisions.
Admob recently collected data from 380 iPhone, 347 iPod touch, and 390 Android users. The goal, other than getting Admob more business 
, was to help uncover how users find apps. The data isn’t earth shaking, but it’s definitely worth a look.
How iPhone Users Find Apps
Here are the highlights from their survey:
- 59% of iPhone users and 62% of iPod touch users say they discover apps they decide to download based on browsing top ranked apps.
- 25% of iPhone users and 30% of iPod touch users say they discover apps they decide to download based on seeing ads while using other apps.
- Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month.
- More than 90% of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer.
- Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app.
Any of this data new or noteworthy?
Some things I found interesting:
- Bullet point #2 is important. When people are using apps they are much more likely to get more apps. That’s why my Adwords, FaceBook, and other online tests have cost me 5-10x more per download than my in app marketing.
- Bullet point #5 is just more confirmation that having a lite version to drive your paid version is a worthy strategy.
- The most important bullet point was the one they left out. On page #4 of the report it mentions that 56% of iPhone users and 51% of iPod touch users discover apps by searching for a specific type of app. So if you don’t have money to spend with Admob, Choose Your Keywords Wisely!
Other Data About iPhone and iPod Touch Users
I though 2 additional charts were important.
Obviously, if you’re considering porting your app over to Android, the above data isn’t encouraging. Surprisingly, iPod touch users only lag behind iPhone users in buying apps by 10%. I would have thought the spread would have been wider.
The thing that jumped out to me here is that if you’r focused on free apps, you may want to steer more towards iPod touch users. If paid apps are a part of your strategy, both iPhone users and iPod touch users are in the same ball park when it comes to downloading paid apps.
So if you were looking for some data on app buying behavior, there you have it.
Check out the complete Admob July report and you’ll learn even more.
Hope that was helpful.
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