iPhone App Review Sites

by Brook Lenox on July 9, 2010

iPhone App Review SitesIn my opinion it can be a GREAT win to get a positive review on an iPhone app review site.

Would you agree?

Maybe you tried and either got no or bad reviews.

Here are some questions you might have:

  • Why is it even important to get reviewed by iPhone app review sites?
  • Which sites should I approach for reviews?
  • How do I put my best foot forward with these sites?

Why is it even important to get reviewed by iPhone app review sites?

There are a lot of reasons to get your apps reviewed:

  • People use these sites!
  • App review sites will drive people to your app, generating downloads that will drive it up in the iTunes rankings
  • A great quote in a review can be a nice addition to your app description
  • Links from your reviews to your app website can help your SEO efforts
  • Bigger tech sites (like TechCrunch) can see these reviews
  • Apple may find you on one of these sites and promote your app

NOTE: That being said, most of the time app reviews alone will not drive your apps into top ranking. This should just be one of the things in your marketing plan.

Which sites should I approach for reviews?

Here is a list of iPhone app review sites below that I suggest you consider. I’ve listed them from most to least monthly visitors to save you time.

Just to be clear, they may not all be right for you based on the type of app(s) you’ve got. Try also doing a search for “[your category] iPhone app review sites” in Google. You may find other sites that cater more to your app.

WebsiteMonthly Visitors
www.appshopper.com 149,421
www.toucharcade.com 115,083
www.appsafari.com 75,798
www.iphonehacks.com 73,201
www.148apps.com 57,217
www.appscout.com 49,422
www.appcraver.com 47,143
www.iphonealley.com/reviews/apps 41,119
www.apptism.com 38,054
www.iphoneapplicationlist.com 32,526
www.appleiphoneschool.com 28,324
www.appvee.com 20,301
www.appstoreapps.com 19,374
www.whatsoniphone.com 18,667
www.freshapps.com 15,478
www.iphoneappreviews.net 14,032
www.iphonefootprint.com 13,200
wwww.smokingapples.com 13,092
www.theiphoneappreview.com 8,977
www.apprater.com 5,945

How do I put my best foot forward with these sites?

It’s important to realize these sites now get flooded with app review requests.

Use everything in your power to put your best foot forward. When submitting by email or through an online form be sure to:

  • Read the submission instructions carefully
  • Give them all the information they are requesting
  • Tell them what is unique/special about your app
  • Keep it brief
  • Explain how your app is better/different from others like it
  • Give them promo codes or something they can give away
  • Link to a fact sheet on your product if you have one
  • Link to a short (30 sec to 1 minute) YouTube demo of your app
  • Include a plate of warm cookies and/or a wad of cash

Hope this helps. Best of luck in getting some great reviews!

Need more help? – You’ll find it in my How to Market iPhone Apps eBook

photo credit: somegeekintn

{ 18 comments… read them below or add one }

Mark July 24, 2010 at 6:26 pm

Our first iPhone game, Orbital Defence, won quite positive media reviews (averaging 7/10, at a guess), not to mention very positive user reviews on the AppStore, but nevertheless “bounced” off the market. Googling “orbital defence” reveals plenty of info about the game is out there.

From this experience, then, I would have to say getting our app reviewed did not positively influence sales.

Brook Lenox August 13, 2010 at 8:21 am

@Mark – I would agree app reviews won’t cause your sales to explode. But they can help a bit and they might help you get noticed by a bigger fish like TechCrunch or Apple.

Jason Trout August 19, 2010 at 9:21 pm

Hi Brook,

I just found your website and am really enjoying it. I have been looking for a resource like this for awhile. Looking forward to digging in!

Brook Lenox August 20, 2010 at 11:20 am

@Jason – glad you like it!

Guillermo | Social Media Apps September 10, 2010 at 7:51 am

Nice post. I did not know all these sites and the quantity of visitors they have.
In our case we are in the App Store since march testing changes of the apps that use our web service. We will start the marketing campaigns as soon as the next release is ready and approve.
The tools in this site are very useful!
Thanks.

Brook Lenox September 14, 2010 at 12:36 pm

@Guillermo – you are welcome!

Rich Johnson December 7, 2010 at 10:54 am

Brook,

Have your book and love it. Question: We are submitting our app to the review sites. Running into sites asking for an expediting fee. I see nothing in your book that addresses that possibility. Do you have a strong opinion on this including if yes, what’s reasonable?

Thanks

Rich and Lisa

Brook Lenox December 10, 2010 at 8:12 pm

@Rich – that’s not a simple answer. LOTS of people are strongly against paying for reviews. I’m actually not as long as: 1) I’m getting value (a faster review) or 2) many times they offer you additional exposure. I wouldn’t pay a lot and only when it appears to be of real value. Hope that helps.

Ru February 9, 2011 at 5:05 pm

Great post. Oh, and we’d love to have our iOS games review site listed here also. 😉

Brook Lenox February 12, 2011 at 12:58 pm

@ Ru – thanks. Had never seen your site before. For those of you making iOs games, check out: iFanzine.com.

James Andrew April 21, 2011 at 3:56 am

One of my favorite sites is http://bit.ly/guQOSj
great reviews of all iPhone apps. and content. I highly recommend this site

Brook Lenox April 24, 2011 at 12:33 pm

@ James – thanks for the recommendation.

Tina @ TechTools4Mom June 30, 2011 at 9:52 am

I have to hand it to you, Brook. You offer some great advice regarding review sites. I’ve been reviewing apps geared towards moms these past 6 months and have come across many developers not knowing where to being when it comes to marketing. Thanks for putting the information out there for them!

Pavel July 23, 2011 at 12:13 pm

Thank you for your article. It’s very helpful.

Could you please advice where you get mountly visitors for these sites?

Brook Lenox August 11, 2011 at 5:18 pm

@ Tina – thanks!

Brook Lenox August 11, 2011 at 5:24 pm

@ Pavel – I get monthly visitors from compete.com – good luck!

AMA August 14, 2011 at 10:37 am

Also checkout http://www.mobileappbreakfast.com – daily iPhone App Reviews delivered to your inbox.

Brook Lenox August 26, 2011 at 2:52 pm

@ AMA – thanks for the resource.

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