iPhone App Ranking Tools

by Brook Lenox on June 19, 2009

tools-lots1Recently Pinger’s iPhone app Picfree was getting close to dropping out of the top 100 paid apps.  I needed a tool to track its progress whenever that happened. 

In my research, I found two types of tools:
1) Tools to track app store sales and
2) Those to track app store ranking.

 

iPhone App Store Sales Data Tools

These tools automatically download your app store sales and equip you with various charts to understand trends.

AppFigures
AppSales Mobile
AppStatz
AppStore Clerk
AppViz
My App Sales
Heartbeat

I found these in a great post, Sales Stats Tools for iPhone Apps, by Mark Johnson. You’ll find a bunch more detail in his post.

iPhone App Ranking Tools

Then I looked into these 4 ranking tools.

Applyzer
AppRanking

MajicRank
Mobclix

Each had different strengths, but I especially liked APPlyzer, and started using it.  APPlyzer is a web based app ranking tool that is currently free really inexpensive. 

Its features include:

  • Ability to track category and overall ranking by country
  • Charts of past seven days by category and overall by country
  • Top 50 worldwide list

What I liked:

  • It’s web based
  • Very simple interface
  • Easy to track both my apps and my competitor’s apps

I hope they’ll add the ability to:

  • Look at several apps at a time
  • See charts by various date ranges
  • Receive alerts when an app passes a certain rank

Here are a few screen shots:

Rankings by Country for Picfree 

 

applyzer-rankings

Photography Category Ranking for Picfreeapplyzer-picfree-category-chart

 Overall Paid Ranking for Picfree

applyzer-picfree-overall-chart

 

 

 

 

 

 

 

So that’s about it.  Let me know what you think of APPlyzer or these other tools.

QUESTION - What topics would you want in an iPhone app Marketing eBook?

UPDATE - 9/4/09

  • Since the orginal post I’ve been able to connect rank changes to PR, in app promotions, ad spend, and price changes.
  • By having all that data you can better estimate whether a certain change (say a price reduction) will or will not give you a positive ROI.
  • I wrote this post over 2 months ago now and continue to use APPlyzer daily.

UPDATE - 10/23/09

  • Someone mentioned in the comments Top Charts  and Kukapp. Both seemed to have promise, but a ways to go.
  • I liked Top Chart’s “Big Jumps” and “Big Drops”, but couldn’t look up the current rank, and found that dissapointing.
  • Kukapp’s concept (monitoring, history, analysis, etc) was intriguing, but I couldn’t easily find info on features and pricing.
  • Photo credit: flattop341

    { 9 trackbacks }

    Brook Lenox - Online & Mobile Marketing » Blog Archive » iPhone App Ranking & Sales Tools
    06.19.09 at 1:04 pm
    List of iPhone App Ranking Tools « Online Marketing Rant
    06.19.09 at 1:09 pm
    iPhoneKicks.com
    06.20.09 at 12:30 pm
    Sales and Rank Tracking at Under The Bridge
    06.27.09 at 10:13 pm
    Marketing Performance Metrics | Online Marketing Rant
    07.11.09 at 1:06 pm
    Brook Lenox - Online & Mobile Marketing » Blog Archive » iPhone App Ranking Tools - 9/4/09 Update
    09.04.09 at 1:31 pm
    iPhone App Ranking Tools – Quick Update « Online Marketing Rant
    09.04.09 at 1:40 pm
    links for 2009-09-28 | Alones world
    09.28.09 at 6:32 pm
    Watch iPhone App Ranking | Online and iPhone Marketing
    11.13.09 at 11:11 am

    { 14 comments… read them below or add one }

    Michael 06.19.09 at 12:05 pm

    Hi,

    thanks for reviewing APPlyzer. I have changed the design a little and soon more functions will be appearing. I will see that I can implement all wishes to become a little helper for all App developers.

    Regards
    Michael

    Brook Lenox 06.19.09 at 12:54 pm

    Michael,

    Thanks for the quick response. I really like APPlyzer and think it can be a great help to developers. Keep up the good work!

    Cheers,
    Brook

    Michael 07.25.09 at 3:01 am

    Hi Brook,

    In the mean time APPlyzer.com has changed and has got new features like hourly rankings, Top1000 for Free and Paid and a new design. Soon there will be coming more features.

    Best regards
    Michael

    Brook Lenox 07.31.09 at 3:30 pm

    Michael,

    I agree APPlyzer.com is coming along quite nicely. Please let me pay you to track some of my free apps hourly! :)
    Brook

    Farrell 10.20.09 at 12:17 am

    Cool! If my staff want a free site or app for checking ranks or downloads, which one I should recommend? How about the new sites http://www.kukapp.com or http://www.TopAppCharts.com?

    Brook Lenox 10.23.09 at 12:59 pm

    Farrell…It’s not free, but APPlyzer is almost free. Couple of bucks a month per app and Michael Dorn the creator has been really quick to get back to me whenever I have a question. That’s my recommendation.

    Pedro Martins 11.25.09 at 3:53 am

    very good information, thank you.

    Brook Lenox 11.25.09 at 1:17 pm

    Pedro,

    You bet! Feel free to come back.

    Brook

    Rabab Gomaa 01.05.10 at 2:57 pm

    Hello Brook,

    Thanks for the article. It is very useful!
    Any tips or links regarding how to increase the ranking of apps.?

    Thanks,
    Rabab

    Brook Lenox 01.06.10 at 3:51 pm

    Rabab,

    I’d encourage you to read these two articles:
    Free iPhone app marketing
    How to market iPhone apps

    Good luck!
    Brook

    Rabab Gomaa 01.07.10 at 9:01 am

    Thanks Brook. Actually after putting this comment, I started reading your other posts in the blog and I found myself reading all your blog posts :)
    You share very good knowledge and a lot of your experience.
    Thank you!

    Brook Lenox 01.07.10 at 3:58 pm

    Rabab,

    Thanks for the stopping by and the nice comment.

    Good luck,
    Brook

    Srdjan 01.16.10 at 11:59 pm

    Try the free app ranking monitor application from the http://www.theblueplum.com.
    It gives you app rankings from other iTunes stores - not just from the US store.

    Brook Lenox 01.22.10 at 3:13 pm

    Srdjan,

    Thanks..I’m always looking for better/different ways to track iPhone apps. Have any plans to track more apps? I’m tracking about 25 every day!

    Thanks,
    Brook

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