Help Me, Help You!

by Brook Lenox on January 8, 2010

help-me-help-meIn Jerry Maguire, Tom Cruise as agent for Cuba Gooding Jr says to him, “Help me, help you!“.

Well that’s my line for you today.

I’ve been flooded with comments and emails from developers that need help.


I’m thinking about putting together an eBook about iPhone app marketing and selling it for $1,000. Just seeing if you were paying attention :) .

So how can you help?

Here are some potentional things I’d cover in an eBook. I would love your feedback.

Section #1 Making a Great App

  • Ten questions you should ask before you start
  • Keeping your concept really simple
  • App title, keywords, and description
  • Creating a top notch visual experience
  • Pricing – free, paid, or both?
  • Other options for generating revenue

Section #2 Marketing your App

  • Marketing Basics
  • YOU are a Marketer
  • Three different approaches (tortoise, the owl, or the hare)
  • Creating a simple marketing plan
  • Track Everything
  • Test, test, and test
  • Tools you should use
  • Where to spend your money (if you have some)

Section #3 Resources

  • How to set up an Admob test
  • Tracking spreadsheet
  • List of app review websites 
  • List of “other” websites to RSS

Would these topics help you?
What other topics do you think need to be covered?
What would you expect to pay for this eBook?

Please leave comments or email me at brook @ with ideas.



{ 9 comments… read them below or add one }

brian January 8, 2010 at 8:14 pm

I think these topics look pretty good, and cover most things I would like to know when trying to market my app.

Sunil January 8, 2010 at 9:22 pm

This is indeed a great info and can be leveraged by large iPhone developer community.

Thanks for sharing this.


Brook Lenox January 9, 2010 at 4:06 pm


Thanks for the feedback. If you can think of any topics I’ve missed, let me know!


Brook Lenox January 9, 2010 at 4:07 pm


Thanks…if you come up with other topics let me know. Any thoughts on what you’d expect to pay for such an eBook?


Jedrzej January 10, 2010 at 3:37 am

I think sections 2 and 3 are really important because most developers ( me included) don’t have any experience in marketing. It would be useful if you explained concepts of marketing: like what are the options avaialble for average developer. Because there is probably big diffrence between signle developer working on a product and spending most of his time on development and even small business company which can afford to hire somebody to take care of marketing. What I mean is, I’m an engineer I want to spend time developing software, now I understand I should market it properly but I dont’ want to spend like a lot of time doing it. So shortcuts and ways of cutting corners to get the desired effect would be nice.

Maybe section with tips and tricks – so called quick solutions would be nice as well. And some general introductions to techniques used in mobile applications marketing so average developer can gain better understaing of the subject.

I’d be also interested in pricing products because what if I develop app for a small group of people, for e.g. London Travel assistant or sth similar… Obviously it’s not going to be very useful for people who don’t travel in London… So how do I approach such scenario, how do I know what revenue can I expect? In such case is it better to market in local news paper rather then with AdMob ? How do you choose the best solution based on your budget, potential user group and your time ?

Now about the price 😉 Maybe try to start with $0.99 and see how it goes 😉 The price I’d pay would depend on reviews and content usability for my purposes. I’d be probalby ok with price $9.99 if book had solid coontent in each section ( like with good examples and proper explanation what’s where and WHY ). Also I know you might be great marketing consultant but how do I know if you can pass your knowledge easily – I read many books from great developers who just failed on passing the knowledge. Don’t get me wrong but writing good book is difficult and most people can easily fail on it. That’s why I’d relay on people reviews before buying.

Brook Lenox January 11, 2010 at 10:00 am


WOW…reallly appreciate the time & thoughtfulness you put into your feedback. Hopefully you were kidding about an eBook for $.99!


Eyal February 2, 2010 at 11:44 pm

Great Ebook in the making. Well done.

However, there is a topic that no one has touched or gave a know how (maybe because there isn’t) – how to get user’s who already download your app (considering you have a great app) – to give reviews on the app store.
There are many users who will download enjoy and won’t review – not knowing that in this saturated marked – every “vote” counts.

Speaking from experience –

We have used ads in targeted niche blogs (kids oriented)
We have used Admob
We have had reviews in the relevant blogs
We have Facebook and Twitter

and yet – very few reviews.


Either our app is crap (which I know it isn’t)

Either way, we are keeping on the development, and the marketing efforts because you can never know where it will come from.

Again, Thank you for your always excellent information.

All the best

iMagine machine

Brook Lenox February 4, 2010 at 9:20 am


Hmmm…how to get more good reviews. I know there are companies that “stuff” the ballot box with their own reviews. I’m not good with that. I’ll think about it and if have something to add to the subject, I’ll put it in the eBook.

Thanks for the input,


Eyal February 4, 2010 at 9:52 am

Hi Brook,
Thank you for that.
I’m not looking for a fixed solution for the reviews problem.
I’m talking about making leads into real sale.
Putting Admob campaign out there did provide the clicks but not the sale.
This is what I’m talking about.
Getting people in the game.

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