Comments on: iPhone App Launch Strategies

By: Brook Lenox

Brook Lenox — Fri, 29 Apr 2011 20:03:40 +0000

Patcamack – great questions. The “things” you are given when you offer your app for free for a day are: 1) a ranking boost and 2) a much larger user base that you can hopefully later monetize. I’d ask the providers directly if you can provide an app with limited functionality. I’m guessing that’s ok, but just make sure the users don’t feel cheated.

By: direct mail

direct mail — Thu, 28 Apr 2011 21:46:02 +0000

I have a couple of questions about this marketing approach. When you pay and agree to let your app be given away for a day, what do you get in return. At the end of the day, are you given a list of all the people who downloaded your app? Does this list include email addresses so you can do follow-up marketing? I also wonder if you can provide them with a limited functionality app, or does it have to include all the bells and whistles of the paid version? I like this idea, just wondering out loud what you get in return.

By: Brook Lenox

Brook Lenox — Fri, 15 Apr 2011 22:51:59 +0000

@ Simon – if you need a large user base you’ll need to spend money. Simple as that. Do you have money? If so my various articles talk about testing Admob, Tapjoy, etc. Good luck!!!