I’ve been an online marketer nearly 15 years and yet until a year ago I knew very little about blogging. I decided to jump in with both feet.
If your potential or current customers can be found online, you should consider blogging. Here are a few reasons.
With a blog you can:
- Find customers online without paying for the traffic
- Build trust with potential customers
- Reduce time fielding questions on sales calls
- Decrease support calls by answering common questions
If you’re convinced you need a blog, but have NO IDEA where to start, let me give you my thoughts. I think there are 3 approaches you could take.
Approach #1 – Do It All By Yourself
In this scenario you just sign up with TypePad or Blogger.com and in just a few minutes you can be blogging.
Pros – You’ll save money and can get started very quickly
Cons – You’ll make lots of mistakes and will have limited success
Upfront cost – $0
Ongoing cost – $0
I wouldn’t suggest this approach unless you have no budget and this is just a hobby or experiment.
Approach #2 – Build the Blog Yourself with a Mentor
This is a great way to go if you really want to understand how everything works. BlogSuccess was my mentor.
Pros – You’ll save some money, learn a lot, and be much more likely to succeed
Cons – Will still set up the blog yourself & the technical side can be a bit daunting
Upfront cost – $150 (hosting, blog theme, etc)
Ongoing cost – $50/month (hosting, BlogSuccess subscription)
Approach #3 – Use a Blogging System and a Mentor
You’ll still need to do the research, create the articles, and promote the blog, but you’ll have lots of help along the way.
Pros – You bring your content and time, everything else is provided
Cons – Will be too costly for many
Upfront cost – $500
Ongoing cost – $500/month
I suggest HubSpot if you think this is the approach for you.
So there it is. Three different ways to approach starting a business blog.
Photo credit: Mrs Logic, mikebaird, lollyknit,