How to Start a Blog for Your Business

by Brook Lenox on October 3, 2009

I’ve been an online marketer nearly 15 years and yet until a year ago I knew very little about blogging. I decided to jump in with both feet.

Why Blog?

If your potential or current customers can be found online, you should consider blogging. Here are a few reasons.

With a blog you can:

  • Find customers online without paying for the traffic
  • Build trust with potential customers
  • Reduce time fielding questions on sales calls
  • Decrease support calls by answering common questions

If you’re convinced you need a blog, but have NO IDEA where to start, let me give you my thoughts. I think there are 3 approaches you could take.

Approach #1 – Do It All By Yourself

onePerhaps you are the ultimate do it yourselfer and you’ve got no budget.

In this scenario you just sign up with TypePad or and in just a few minutes you can be blogging.


Pros – You’ll save money and can get started very quickly
Cons – You’ll make lots of mistakes and will have limited success
Upfront cost – $0
Ongoing cost – $0

I wouldn’t suggest this approach unless you have no budget and this is just a hobby or experiment.

Approach #2 – Build the Blog Yourself with a Mentor

mentor1Sometimes you need someone to run alongside you.  You still build the blog yourself, but find a guide. That’s the approach I took. 

This is a great way to go if you really want to understand how everything works. BlogSuccess was my mentor. 

Pros – You’ll save some money, learn a lot, and be much more likely to succeed
Cons – Will still set up the blog yourself & the technical side can be a bit daunting
Upfront cost – $150 (hosting, blog theme, etc)
Ongoing cost – $50/month (hosting, BlogSuccess subscription)

Approach #3 –  Use a Blogging System and a Mentor

threeThis is perfect for the non technical person or company that wants to be supported by a full service system and set of best practices.  

You’ll still need to do the research, create the articles, and promote the blog, but you’ll have lots of help along the way.


 Pros – You bring your content and time, everything else is provided
Cons – Will be too costly for many
Upfront cost – $500
Ongoing cost – $500/month

I suggest HubSpot if you think this is the approach for you.

So there it is. Three different ways to approach starting a business blog.

Good luck!

Photo credit: Mrs Logic, mikebaird, lollyknit,

{ 4 comments… read them below or add one }

How to Start a Blog December 20, 2009 at 9:20 am

I definitely have to say – a paid, self-hosted blog is the way to go. It is always annoying having to tell your friends “yea, my blog is at … or …”. It really isn’t that impressive if you can’t OWN your blog.

I have setup well over 30 blogs by now and have gone through the technical setup process so many times I could do it in my sleep : ). If you would like me to set it up for ya, I do it for free at

Happy Blogging!
– John

Brook Lenox December 21, 2009 at 5:25 pm

I hope your service is as good & helpful and it looks!


Vieplefaice February 17, 2010 at 6:27 am

Hey, just want to say hi. I’m new here.

Brook Lenox February 17, 2010 at 3:36 pm

@Vieplefaice – welcome!

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