Free iPhone App Marketing

by Brook Lenox on May 24, 2009

free app marketingSome people are into bargains.  They call themselves bargain hunters. But FREE?!? Isn’t everyone a “free hunter”?

In my last article, I wrote about the 7 things to consider when marketing an iPhone app.  Now I want to dig deeper into iPhone app marketing that you can do for FREE.

Here are 3 places to market your apps for free:

  1. App Review Websites
  2. iPhone/iPod Touch Bloggers
  3. YouTube App Reviewers

These folks have LOTS of people approaching them, so you’ve got to be smart about how to contact them. Send them a personal email (or call them if possible) with good reasons why they should review your app.

Make sure to:

  • Read their submission instructions carefully
  • Include everything they request in your submission
  • Explain what is unique/special about your app
  • Share why your app is better/different from others like it
  • Give them promo codes or something they can give away
  • Send a fact sheet if you have one
  • Link to a short (30 sec to 1 minute) YouTube demo of your app
  • Give them a plate of warm cookies and/or a wad of cash :)

App Review Websites

Here are 20 App Review Websites to have on your list.  I’ve placed them in order by their monthly traffic according to Compete.

WebsiteMonthly Visitors 149,421 115,083 75,798 73,201 57,217 49,422 47,143 41,119 38,054 32,526 28,324 20,301 19,374 18,667 15,478 14,032 13,200 13,092 8,977 5,945

iPhone/iPod Touch Bloggers

Here are 5 iPhone/iPod Touch Bloggers to have on your list.

iPhone BlogsMonthly Visitors
TUAW 685,705
Apple iPhone School 74,139
Just Another iPhone Blog 63,610
The iPhone Blog 10,582
Apple iPhone Apps 4,904

YouTube App Reviewers

Here are 5 YouTubers that review apps and have large followings.

YouTube App ReviewersSubscribers
iJustine 629,292
TysiPhoneHelp 98,399
AppStoreReviewer 39,454
bbsipodtouchhelp 38,525
iPhoneHelper786 13,470
Based on your apps category, these may or may not be a fit. Look for your own. There are plenty more.


Good luck in marketing your iPhone app, getting to that top 100 ranking, and making some money for all your hard work!

Questions? Comments?

Need more help? – You’ll find it in my How to Market iPhone Apps eBook








1/15/09 – thought you might find this post on Emanuele Vulcano’s success in marketing his iPhone app with no marketing budget.
2/19/09 – I stand corrected on App Scout. They are really more of a blog, than a review site. Thanks john888!
7/6/10 – Updated the lists of app review sites based on current traffic and used the WP-Table Reloaded plug in to make the tables!

 Photo credit: laffy4k