Free iPhone App Marketing

by Brook Lenox on May 24, 2009

free app marketingSome people are into bargains.  They call themselves bargain hunters. But FREE?!? Isn’t everyone a “free hunter”?

In my last article, I wrote about the 7 things to consider when marketing an iPhone app.  Now I want to dig deeper into iPhone app marketing that you can do for FREE.

Here are 3 places to market your apps for free:

  1. App Review Websites
  2. iPhone/iPod Touch Bloggers
  3. YouTube App Reviewers

These folks have LOTS of people approaching them, so you’ve got to be smart about how to contact them. Send them a personal email (or call them if possible) with good reasons why they should review your app.

Make sure to:

  • Read their submission instructions carefully
  • Include everything they request in your submission
  • Explain what is unique/special about your app
  • Share why your app is better/different from others like it
  • Give them promo codes or something they can give away
  • Send a fact sheet if you have one
  • Link to a short (30 sec to 1 minute) YouTube demo of your app
  • Give them a plate of warm cookies and/or a wad of cash :)

App Review Websites

Here are 20 App Review Websites to have on your list.  I’ve placed them in order by their monthly traffic according to Compete.

WebsiteMonthly Visitors 149,421 115,083 75,798 73,201 57,217 49,422 47,143 41,119 38,054 32,526 28,324 20,301 19,374 18,667 15,478 14,032 13,200 13,092 8,977 5,945

iPhone/iPod Touch Bloggers

Here are 5 iPhone/iPod Touch Bloggers to have on your list.

iPhone BlogsMonthly Visitors
TUAW 685,705
Apple iPhone School 74,139
Just Another iPhone Blog 63,610
The iPhone Blog 10,582
Apple iPhone Apps 4,904

YouTube App Reviewers

Here are 5 YouTubers that review apps and have large followings.

YouTube App ReviewersSubscribers
iJustine 629,292
TysiPhoneHelp 98,399
AppStoreReviewer 39,454
bbsipodtouchhelp 38,525
iPhoneHelper786 13,470
Based on your apps category, these may or may not be a fit. Look for your own. There are plenty more.


Good luck in marketing your iPhone app, getting to that top 100 ranking, and making some money for all your hard work!

Questions? Comments?

Need more help? – You’ll find it in my How to Market iPhone Apps eBook








1/15/09 – thought you might find this post on Emanuele Vulcano’s success in marketing his iPhone app with no marketing budget.
2/19/09 – I stand corrected on App Scout. They are really more of a blog, than a review site. Thanks john888!
7/6/10 – Updated the lists of app review sites based on current traffic and used the WP-Table Reloaded plug in to make the tables!

 Photo credit: laffy4k

{ 42 comments… read them below or add one }

Peter Abbo July 18, 2009 at 5:16 pm

Hi we are the makers of –I Water Clock– the new iPhone app that just came out last sunday, thank you for the advice on how to market the app, please email me if you have any qwestions, thanks, Abbo Design Concepts…!!

Brook Lenox July 24, 2009 at 8:41 am


Congrats. Can you share anything interesting you are doing to promote I Water Clock?


Free iPhone Apps July 26, 2009 at 6:43 pm

Very very interesting article, thank you…

Brook Lenox July 31, 2009 at 3:31 pm

Your welcome for the article and the link :).

Digital Marketers September 3, 2009 at 11:39 pm

i agree people do bargaining… but never seen people asking it for free.. even if you give it free they wont accept all services, it depends on service..

joe September 20, 2009 at 2:39 am

Hi Brook, No web site yet, sorry! Great work your doing!! Hey, I was just wondering, could you please tell me who to contact. someone that is trusting enough and wont steel my idea when I tell them about my app idea, I really need someone to help me build an app for I-Phone? Also, are there any app builders out there who will work on a % split, like a partner for example? Please advise.

Thanks, Joseph

Brook Lenox September 22, 2009 at 1:59 pm

Hi Joe,

Sorry I don’t know of anyone directly. I’d suggest you join the Google iPhone developers forum and/or some of the iPhone developer LinkedIn groups.
Go to LinkedIn and typed in “iPhone Developers”.


WafflePrince@free iphone 3gs December 27, 2009 at 5:38 am

thank you! very useful article

Brook Lenox January 4, 2010 at 3:11 pm


You bet. Nice name by the way :).


Christa Taylor January 6, 2010 at 4:51 pm

Hello Brook,

Thanks for the great info. FYI: two of your links on the App Review Websites are not pointing correctly – #4 and #18.



Brook Lenox January 7, 2010 at 4:09 pm


Thanks so much for the heads up! Links are fixed.


Diethard Seiferth January 23, 2010 at 12:06 am

Hi iPhone friends,

my new “4. Generation Time Management” App is now in the “waiting for review state” at Apple.

Brook Lenox January 25, 2010 at 10:02 am

Hi there Diethard,

Hope your app gets approved quickly and that some of these tactics help.

Good luck,

Diethard Seiferth February 6, 2010 at 5:06 am

Hi Brook,

thank you very much! I also created a free lite version, which is now in the AppStore:

.. and started with some twitter entries:


john February 16, 2010 at 1:17 pm

I checked appscout and don’t think Appscout is an iphone app review website. it doesn’t have an iphone app catalog at all. did I miss something?

Sarah February 17, 2010 at 7:28 pm

Thanks, great ideas.

I love the review sites, like World’s Best iPhone Apps

I know they’re also happy to review, and work with good companies, and good apps


Brook Lenox February 20, 2010 at 12:09 pm


Thanks for the recommendation.

Brook Lenox February 20, 2010 at 12:16 pm

@john888 – hmmm…looks like app scout has gone in a different direction. I’ll add that to an update to the post.

Mark Williams March 4, 2010 at 11:22 pm

I must say this is very informative. I will check out those sites one by one.

Thanks again for your effort in giving such a good list.

Brook Lenox March 11, 2010 at 4:46 pm

@Mark – you’re very welcome!

Edwin March 28, 2010 at 12:22 pm

Hi Brook,

This is a great article, definitely using it to promote my app. Please check out my app below and let me know your thoughts. If you have any more marketing advice please let me know.

App name: WCSoccer2010

6th Mega March 30, 2010 at 4:34 pm

We’re putting together our media list now for an app we plan to launch in the next month or so (good spirits willing) so this is very helpful – thank you!

Question: do you plan to update this list anytime soon…?

Brook Lenox April 4, 2010 at 7:44 pm

@6th mega – I really DO NEED TO update this list soon, but honestly it may be a while. I’m in the final stages of my eBook so that is taking up my time.

merry April 7, 2010 at 2:02 am

Nice post….
Me too gonna launch an iphone app soon,it has been integrated with a website……..
help me if you can?

Brook Lenox April 9, 2010 at 10:17 am

@merry – good luck with your upcoming launch! See the hire me tab for more info on more help.

Giulio May 2, 2010 at 9:31 am

Thanks for sharing!
I’m an italian developer with budget zero and this article is very useful.
If you want you can see my new app: ROMAN RECIPES, i added also english language


Brook Lenox May 3, 2010 at 2:59 pm

@ Giulio – not sure how to say “you’re welcome” in Italian.

t3 May 10, 2010 at 8:41 am

Submit your Hottest Apps: T3 App Chart

Tech wiz May 12, 2010 at 7:37 am

When it comes to marketing, you MUST have an app demo website. The best advice is to get WordPress to market it. Here’s a free premium iPhone wordpress theme you can use for your iPhone app:

Brook Lenox May 13, 2010 at 3:48 pm

@ Tech wiz – good addition, thanks.

J.J. June 29, 2010 at 9:53 pm

I really think you guys need to add to the list. I think is the best way. It’s free and you can cause your app to rise to the front page very easily just by getting people to comment on it and make it fresh. It may not be as big as some of the other players, but I’ve seen some good traffic for my app.

Michael June 30, 2010 at 2:45 pm

To all of you developers,

We recently launched an iPad, iPhone, and iPod Touch review site:

We have a few professional reviewers on staff and are actively reviewing apps — about two a day — so I encourage all developers to sign-up to have their app reviewed at:

You can see the reviews on our blog at


Stuart Shields June 30, 2010 at 2:55 pm

I’ve just released my App into the App store and I’ve used your recommendations on website submission. I will let you know how it goes :) It’s only been the first 24hrs!

Brook Lenox July 2, 2010 at 12:16 pm

@Stuart – good luck!

Brook Lenox July 2, 2010 at 12:17 pm

@Michael – thanks for the update.

Brook Lenox July 2, 2010 at 12:29 pm

@J.J. – I’m working on a new list for this post AND is on it! Thanks!!!

Oded Ben Dov July 25, 2010 at 4:09 am

You kick-ass man!

Olga August 6, 2010 at 4:03 pm

Thanks Brook! Useful hints :)

Do you think cross-apps advertisement can work?
I wonder, if we could find other developers with the same target audience yet not our direct competitors to cooperate in promoting our products?

We’ve launched this inspirational calendar recently: itms://

Brook Lenox August 13, 2010 at 8:11 am

Hi Olga – sorry for the late reply. Been moving. Cross promoting apps does work (of course there is NO guarantee it always works). If you have multiple apps you can cross promote them. If not, yes, look for others to partner with.

Brook Lenox August 13, 2010 at 8:18 am

@Oded – thank you.

Jonathan August 17, 2010 at 7:44 am

Thanks. Have submitted our Film Fest app to some of these sites. Thanks for putting the list together, appreciated.

Brook Lenox August 19, 2010 at 4:03 pm

@Jonathan – your welcome. Good luck!

Leave a Comment

{ 8 trackbacks }