Data Every iPhone App Developer Needs to See

by Brook Lenox on February 19, 2009

At Pinger we launched our first iPhone app, Pinger Phone, in December.  We’ve gathered tons of data from this free app (download, conversion, retention, usage rates, and more).  But when you’re just looking at data from 1 app, you wonder if you’re getting the whole picture.

That’s why I was thrilled to find these slides today from Pinch Media.

Here are some of the key data points:

  • Being in a top 100 list, increases daily users by 2.3x
  • Average app has a prety short shelf life (like 30-60 days)
  • Average revenue per paid app: $.70
  • Need to have a CPM of $8.75 to make as much with a free ad supported app
  • Estimates that < 5% of apps are suitable to be ad supported

Lots of Graphs:

  • Number of downloads needed to hit Top 25 or Top 100 list
  • Impact of price cuts on revenue
  • Free app usage over time
  • Paid app usage over time
  • App usage over time by category
  • Engagement over time for free, paid, & by category

Great Quote:

“Unless there is something inherent about the app that screams free, sell it.”

You can view all 33 slides below or learn more about Pinch Media at their Blog.

View more presentations from pinchmedia. (tags: pinch smartphone)

{ 4 comments… read them below or add one }

MattjDrake March 19, 2009 at 11:02 am

Excellent post – I have recently taken down my free ad-supported app. It essentially make $1.25 per day. So, I second the notion of selling apps that you believe have value. A similar paid app with very low volume made $10 / day. It is nice that PM is releasing stats in this way.

Brook Lenox March 20, 2009 at 7:53 am


Thanks for the comment. We’re going to test free to paid, ad supported, and a combination of other strategies. The app store is still so new that there is a ton to learn.

Nice website by the way.

Chris Sheldrick February 25, 2011 at 6:16 am

Sorry. but what do you mean by CPM? are you referring to cost per impression?

Brook Lenox February 25, 2011 at 1:25 pm

@ Chris – CPM refers to cost per thousand impressions. So if an advertiser is willing to pay you a $1 CPM, they’d pay you $1 for every 1,000 impressions their banner shows in your app.

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