Connect

Looking to Connect?

Email: brook @ searchforitall.com

LinkedIn Profile

Follow me on Twitter

Looking to Contribute?

I’d welcome those who want to write about any of the subjects on my blog, want me to write a guest post, or want to partnership in some way.  Let me know.

{ 16 comments… read them below or add one }

Pamela Jay October 15, 2009 at 8:54 am

interested in talking with you about your i phone app marketing services and rates.

Brook Lenox October 16, 2009 at 1:45 pm

Pamela,

Be happy to discuss. Feel free to email at brook @ searchforitall.com.

Thanks,
Brook

maximiliano November 26, 2009 at 3:03 pm

Hi Brook,

i have some problems and maybe you can help me! I made some gadget iphone style for example the slide to unlock doormat! yes! it’s not the same of brazilian company Meninos. Our product is different up is moquette down rubber! and the size is different, for more information u can visit http://www.taskema.com
So in december i want to start some special promotion and i’d like to know how can be promoted. For example, i have some app in my iphone where there is some ads that appear when u launch it…..

so what can i do?

i hope that u understand … :)

kind regards,

–maximiliano

Brook Lenox December 6, 2009 at 5:54 pm

Maximiliano,

Are we talking t-shirts and rubber mats? I can help you with apps, but rubber matts are not my specialty :) .

If I’m missing something here, let me know! Feel free to contact me via email.

Best,
Brook

maximiliano December 6, 2009 at 11:27 pm

Hi Brook,

thanks for your emial. how can made a ads that runs in some app over the iphone ? Do you know for example i have a Blackjack app, it’s free app .. when u open you can see some little banner that redirect you in itunes store. I’d like to make some like this …. but direct to my page where people can buy the gadgets.

can u help me?

kind regards,

–maximiliano

Brook Lenox December 7, 2009 at 11:48 am

Maximilano,

Looks like you are looking for a developer or that type of information. I suggest you check out this website HowtoMakeiPhoneApps.

Good luck,
Brook

Raven December 17, 2009 at 2:31 am

Hi, I’m a designer & one of the founder of Dexoris. We have developed two games our newest being Audio Puzzle. Now the market is totally over run by applications and just few are surviving this christmas rush. We for example have sent our game to all of the reviewers (I think) maybe 40 sites. And It’s been almost two weeks now and we have only gotten 3-4 reviews. Three of those have been top marks.

This is probably a hugely big question but probably a fun one for marketing folks. How do I separate my app from the heard (the app is out). We have some money, and we where thinking of buying banner ads on strategic websites or dominate a big one.

I’ve think I got my demography down but this is a do or die moment. Should we go ahead and try to market our way up the App Store lists or should we wait for our next app – not so far away, january and hope to use our money wisely on marketing then?

We have this App, and it’s totally unique because it’s one of the first applications to work with the users own music album. Further more we take this further and break up the music and create a visual audio puzzle. You then need to listen to the peaces and puzzle them together.

We think this game is fun and quite relevant to the ipod music feature of the iphone and ipod touch – but we need to break out.

What do you think?

Best Raven

Brook Lenox December 18, 2009 at 2:28 pm

Raven,

That’s a million dollar question. Don’t do nothing, especially if you think your app is a winner. It’s a tough time to run ads right now before of the holidays and everyone is trying to run up the app store list. I’d encourage you to create a basic marketing plan and start testing as possible. Don’t spend a lot on each test, but enough to learn.

Best,
Brook

Raven December 20, 2009 at 8:57 am

Thank you for the advice. I asked around on the net and found exactly the same answers. I knew this in my bones, but I just hate to fail :-) I’ve been looking around to better identify our target audience and I found some tools to help me out. I want to share them with you.

http://www.quantcast.com a incredible site I encourage you to look into this site.
http://www.compete.com I prefer this site over http://www.alexa.com

Now it’s only a matter of finding my audience.

People who own iPhone and iPod touch (though different demography both of them listen to music) but does so more? I now know the demographics of http://www.apple.com and http://www.itunes.com but their not a conclusive match to persons buying music apps. But relevant.

According to my little research I’m looking for people in the range of 17-34, with kids, post graduates, middle upper class, with interests in music, technology…

All of the App sites like touch-arcade, 148apps, have lower class income, no kids… I’m sure I should not be advertising there but there is probably a lot of people that would buy the app if I do… Arghh.. ha ha ha…

I’m gonna be studying this over christmas ha ha ha.

Where can i find more information about people who have actually bought a music app before – what is their demographic?

Am I wrong?

Best
Raven

Brook Lenox December 21, 2009 at 5:29 pm

Raven,

You can target ads with Admob through an account manager. You ask them to target your ad to a certain app category.

Regards,
Brook

Raven December 21, 2009 at 5:40 pm

Good point, I advertised on Admob – filled out my criteria about my demography, fellt ok about it $50 bucks and thirty minutes later the campaign was done. With 1700 clicks and 100.000 impressions. My impression was – not good. I felt screwed because the campaign didn’t do anything. Are you saying I can customize the campaign more – with a account manager than through the system? I hope so because after this I googled Admob and found lots of disappointing blogs, much more than in favor of the service.

What I found more strange was the majority of the positive press Admob is getting is the fact how much money they are making. Well I’m not surprised if they are just sucking in those 50$ bucks in 30 min.

I might be wrong, do you recommend admob?

Brook Lenox December 22, 2009 at 4:41 pm

I’ve had great success with mobile ad networks, including Admob, BUT it doesn’t work for every app. If you spent your money that quickly, you probably weren’t targeted to US traffic, minimum bid, and by iPhone OS. That will help. In addition to that, yes, you “should” be able to target ads with them by app category. Get an account manger to help you with that.

Good luck,
Brook

Saj January 17, 2010 at 9:02 pm

Hey mate, really enjoyed ur site and sent you an email, looking foward to your reply..

Best,

Saj

Brook Lenox January 22, 2010 at 3:06 pm

Saj,

Thanks for the comment…been very busy. Hope we can connect soon.

Regards,
Brook

Saqib Khan June 5, 2011 at 8:20 am

i am iPhone developer and want to start my iPhone APP development company , Brook please give some good suggestion to market my iPhone APP so that it can generate profit for me and also market me as an iPhone developer in the market

Regards
Saqib Khan

Brook Lenox June 10, 2011 at 1:09 pm

@ Saqib – thanks for asking. I’d suggest if you haven’t already, read my posts on:
1) App Marketing
2) Free iPhone App Marketing and
3) How to Market iPhone apps

Hope that helps. Brook

Leave a Comment