3 Keys to Successful Blogging

by Brook Lenox on February 20, 2010

If you want to rank in search engines, drive traffic to a website, and/or find new customers, a blog can be a great asset.

I’ve been writing this blog for just over 1 year and it’s finally starting to take off.  Most of my new clients in the past 3 months have come from this blog.

But that’s not the best part. It’s what I’ve learned along the way.

Let me share 3 key ingredients to successful blogging:

  • Work smart
  • Work hard
  • Don’t quit

Work Smart

You can’t just work hard when it comes to ranking high in Google.  If you don’t know what you are doing, you’ll get nowhere.

In my experience you can learn about blogging from one of three sources:

  1. Reading…you can learn TONS by reading. Just type in “learn to blog” and you’re on your way. The downside to this approach for me has always been time. Who has that much time?
  2. Job experience…jobs train you for all sorts of things. You may be in print advertising, but your company needs you to learn about blogging. So you get a great opportunity to learn something new.
  3. Mentors…unfortunately most of us don’t have the time to read or are in the place for a “blogging” job experience. So I suggest you find a mentor.

I’ve learned a tremendous amount for two very different services: BlogSuccess and HubSpot.

Work Hard

Then again, it’s still really hard work. If you are going to create a blog, you’ll be working hard.

My advice is, if you can’t blog at a minimum weekly, don’t do it at all.

In addition to writing, you’ll need time to:

  • Set up & maintain your blog
  • Promote your blogs posts 
  • Guest blogging to build links

Don’t Quit

There are no guarantees that your blog will be successful. Mine was definitely not at first.

Here is some inspiration. My traffic over the last 12 months:

 As long as you’re working hard and working smart, DON’T QUIT!

You’ve got to be patient so that you don’t give up before you succeed. I’d suggest you blog weekly for a minimum of six months before you think of giving up.

In Conclusion

IF you work smart, work hard, and don’t quit, you can create a blog that greatly benefits your business. Hope that helps!

Photo credit:  robertpogorzelski

{ 6 comments… read them below or add one }

Serena Samborski February 22, 2010 at 2:02 am

Wow, that graph is definitely encouraging! Congrats, can’t wait to see it take an upward curve!

Brook Lenox February 23, 2010 at 4:44 pm

@Serena…thanks!

MadhavanAyyavu March 10, 2010 at 3:13 am

Inspiring, Congrats.

Brook Lenox March 11, 2010 at 4:45 pm

@MadhavanAyyavu – thanks!

Sera Phine January 9, 2011 at 1:24 am

Thanks for the encouragement. I just started but I hope to keep it going because I really believe our app can help people.

Brook Lenox January 14, 2011 at 4:58 pm

@ Sera – You are welcome. Keep it up!

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