3 iPhone App Marketing Resources

by Brook Lenox on March 19, 2010

If you are an iPhone app developer, you need marketing information AND inspiration!

You may be looking for high level marketing data, the latest (and best) ways to market your apps, or case studies of successful marketing efforts.

You want answers to questions like:

  • How big is the iPhone US market versus international?
  • What are some creative ways to get my app noticed?
  • I’m out of marketing ideas…where can I find inspiration (other than this blog :) )?

Here are 3 resources I use:

  • Admob’s Monthly Metrics Report
  • The Mobclix Blog
  • MocoNews Daily Email Updates

So how does each of these help me?

Admob’s Monthly Metrics Report

Admob’s monthly report helps me in two ways.

First, it has lots of data I can scan quickly to see trends.

In the January report, I noticed things like:

  • 48% of Admob’s traffic came from the US
  • 47% of US Smartphone impressions were iPhone, 19% Android
  • 16% of Worldwide ad requests came from iPod touch

But in addition to this, they run surveys that give insight into user demographics and intent.

For example:

  • 75% of iPod touch users are under the age of 25
  • 16% of iPhone users intend to buy an iPad
  • 1 in 4 iPhone users plans to get an iPod touch in the next 6 months

All this data is helpful to know which segments are growing, which are not, and what types of apps might have the biggest potential market.

Mobclix Blog

On the Mobclix blog I find data, case studies, and ideas for promoting my apps.

I most recently found 10 app contests that I could apply to, to get exposure for my apps.

MocoNews Daily Email

 Although MocoNews isn’t iPhone specific, I typically find one or two articles daily that are worth scanning.

Today’s version gave some solid data on iPad presales numbers. If you’re wondering whether to create an iPad specific app now versus waiting 6 months, this kind of data can be helpful.

A couple times a week I see case studies of how apps have failed or succeeded in their marketing efforts.

You can add MocoNews to your RSS reader or get a daily digest by email.


This type of stuff helps me.  Where do you learn more about iPhone app marketing?

{ 2 comments… read them below or add one }

Andrew Opala March 21, 2010 at 7:40 pm

Great info! You are like an angel sent to keep me from going bankrupt! I have been testing clickthroughs with a $50 Facebook Ad coupon and a $100 Google AdWords coupon. I monitor my activity everywhere to keep them honest and they are right on the button. So far only one sale (only be advertising for about 3 days) but my “free” component exhausts itself in a few days. Next experiment will be to take the same amount of money and put it into the iTunes Ad network.

P.S. if you’d like a coupon for a free download just email me.

Brook Lenox March 25, 2010 at 3:04 pm

@Andrew – glad to help.

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