Companies like Amazon, Apple, Best Buy, and many others all have internet affiliate programs.
But the truth of the matter is that they don’t work. I repeat, they don’t work (in bold to emphasize how firmly I believe this).
Top 10 Reasons Affiliate Programs Don’t Work
In David Letterman style, here are the top 10 reasons you should definitely stay away from affiliate programs.
#10 The concept is way too simple to work
“No one would sell our goods on a commission only basis.”
#9 It’ costs too much to get started
“I’d rather hire sales people with a salary, medical benefits, and company cars.”
#8 We don’t have someone to manage it
“Because there aren’t LOTS of companies out there to outsource to.”
#7 The revenue potential is too low
“I’ve heard an affiliate program might only increase my revenue by 10-20%.”
#6 I’ll have to give up too much in margin
“I’d rather pay 15% to our agency for awareness, than 15% to an affiliate for a sale.”
#5 It seems so risky
“I’d rather bet it all on a superbowl commercial with a sock puppet.”
#4 There are other more cost effective ways to get sales
“Let’s hire an Elvis impersonator and hit the trade show circuit.”
#3 I can’t control my marketing messages
“Like I can on Twitter, Facebook, and other social media websites.”
#2 I don’t want 1,000’s of commission only sales people
“They may make my in-house sales team look bad.”
Drum roll…and the #1 reason not to launch an affiliate program
#1 I don’t want to grow my business!!!
“I like my job and don’t want to risk getting promoted.”
NOTE: If you missed the sarcasm above I’m sorry .
All kidding aside, affiliate programs work. Try em, you’ll like em.
Photo Credit: cesarastudillo